Search engine optimization (SEO) is one of the most cost-effective marketing strategies to improve your ScaleEdges store’s ranking in search results. Higher rankings on search engines like Google increase your visibility, generate organic leads, and help you reach your target audience faster—ultimately driving more sales.
How Can You Optimize SEO on your website?
1. Custom Pages: How Do You Control How They Appear in Search Results?
Edit the meta title directly in the SEO tab of your page settings.
- The title serves as the headline in search results, shaping first impressions.
- A compelling title increases click-through rates by clarifying the page’s value.
- Preview the appearance in search results before publishing.
To create a custom page on ScaleEdges, head over to your website builder, and click on "Pages". Here, you'll see a list of all the pages on your website : custom pages, cart drawer, customer account, product pages, etc. Under the "Custom pages" section, click on "New page".
2. Collection Pages: How Do You Define Your Store’s Description?
Override the default "About Me" description by editing the SEO settings of your "All Products" collection.
- Navigate to the Advanced Options section on the collection edit page.
- Enable the Edit collection page SEO description checkbox.
- Google or Bing may use this description in search results when it considers it relevant to the user's query.
3. Blog Posts: How Do Images Contribute to SEO?
Each image in your blog should include alt text to enhance discoverability.
- Alt text helps search engines understand image content, improving accessibility and SEO.
- Descriptive alt text can drive traffic from image searches.
- Example: For a blog about design trends, use alt text like "Minimalist logo design example with geometric shapes and pastel colors."
To create a blog, click on "Communication" in the header, then "Blog". You can also access this page via this link.
For more on blogs, visit our Blog Guide.
4. Custom Domains: How Do URLs Affect Search Rankings?
Custom domains allow you to create clean, keyword-rich URLs.
- Example for a designer:
yourstore.com/p/branding-kit-for-startups - Example for a musician:
yourstore.com/p/royalty-free-background-music - Example for a developer:
yourstore.com/p/python-web-scraping-guide
You can buy a custom domain at Infomaniak for example, and get your own store link.
Structured URLs help search engines associate your pages with relevant queries.
For more on custom domains, visit our Custom Domain Guide.
5. Courses and Digital Products: How Can You Boost Image Visibility?
Add alt text to images in your courses or digital products to improve their chances of appearing in image searches.
- Use precise, natural language to describe the image’s purpose.
- Example for a photography course: "Golden hour portrait photography setup with natural lighting and reflector."
- Example for a business template: "Editable invoice template for freelancers with automatic calculations."
To add an image alt on your website or product's image, click the gear icon at the top right corner of the image to add alt tags.
- Pro tip: Write alt tags as if describing the image to someone who can’t see it.
- Example for a Canva template: "Social media post template with bold typography and vibrant color palette for promotions."
- Example for a Notion planner: "Digital life planner with habit trackers, goal-setting sections, and weekly layouts."
6. Sitemap: How Does It Improve Discoverability?
ScaleEdges automatically generates a sitemap.xml file for custom domains, updated daily.
- Example:
yourstore.com/sitemap.xml - Ensures search engines index all your pages efficiently.
- Enhances visibility for new or updated content.
To add your sitemap on Google and Bing, follow this guide :
How to send your sitemap to Google?
Go to this page in Google Search Console, and enter your sitemap url (for example yourstore.com/sitemap.xml) under the "Add a sitemap" title. Now, click "Send". Submitting your sitemap helps Google discover your pages, but does not guarantee that every page will be crawled or indexed. 
How to send your sitemap to Bing?
Go to this page in Bing Webmaster tools, and click on "Submit sitemap" at the top right corner. Then in the pop-up, enter your sitemap url (such as example yourstore.com/sitemap.xml) 
General SEO Strategies for ScaleEdges
1. Backlinks: How Do You Drive External Traffic to Your Store?
Incorporate links to your ScaleEdges store from other platforms. This create traffic to your store and may create a better ranking on search results.
- Add your store link to your website footer, email signature, or social media profiles.
- Collaborate with bloggers or influencers in your niche to feature your products.
2. Product Titles: How Do You Incorporate Keywords Effectively?
Use specific, descriptive language to clarify what you’re offering.
- For designers: "Modern UI Kit for Figma – 50+ Components for Mobile Apps"
- For writers: "Fantasy Novel Writing Template with Chapter Outlines and Character Sheets"
- For educators: "Printable Math Worksheets for 3rd Grade – Fractions and Decimals"
3. Product Descriptions: How Do You Write for Both Users and Search Engines?
Craft unique, detailed descriptions that highlight benefits and include relevant terms.
- Avoid generic descriptions—tailor each one to the product’s purpose.
- Example for a Notion template:
"Organize your freelance business with this all-in-one Notion dashboard. Track clients, projects, invoices, and deadlines in a single, intuitive workspace."
4. Blogging: How Does Content Marketing Boost SEO?
Publish niche-relevant articles to attract organic traffic.
- For designers: "10 Typographic Trends Dominating 2026 – And How to Use Them"
- For developers: "How to Build a REST API in Node.js: A Step-by-Step Guide"
- For educators: "Engaging ESL Activities for Online Teachers"
Share posts on social media and in communities like Reddit or Discord to maximize reach.
5. About Us Page: How Do You Establish Credibility?
Provide context about your expertise, background, and product offerings.
- Example for a designer:
"With over a decade in branding, I create templates that help small businesses stand out. My work has been featured in Design Weekly and Awwwards."
- Example for a developer:
"I build tools to simplify coding workflows. My open-source projects have over 10,000 stars on GitHub."
6. Customer Reviews: How Do They Enhance Product Pages?
Enable reviews to build trust and add fresh, user-generated content.
- Encourage buyers to leave feedback by offering incentives, such as a discount on their next purchase.
- Example: "Love this template! Saved me hours of work." – 5/5 stars
On ScaleEdges, we help your store be discoverable on search engines by also showing your products with their rating in order to build trust. To turn on or manage reviews on your ScaleEdges store, go to your "Sales" tab. Then, click on "Reviews". You will be able to manage and answer to your product reviews.
Learn more more about customers reviews on our Customers Reviews Article.
7. Affiliate Program: How Can Partners Expand Your Reach?
Leverage ScaleEdges’ free affiliate feature to grow your audience. They will post your products link on the internet, which may grow your online presence and SEO ranking. Recruit affiliates in your niche, such as bloggers or YouTubers.
To accept affiliates on your ScaleEdges online store, go to the "Marketing" tab, in the header. Then, click on "Affiliates" : you will be able to enable and configure an affiliate program for your customers. You can also create a Referrals program, in the "Referrals" tab.
8. Keyword Research: How Do You Target the Right Audience?
Use tools like Ahrefs or Ubersuggest to find high-impact keywords.
- Identify terms with strong search volume and low competition.
- Analyze competitors’ rankings to uncover opportunities.
- Example: Target "best Canva templates for social media" instead of just "Canva templates."
9. Image Optimization
Search engines like Google and Bing may favor websites that load quickly. On ScaleEdges, your store already benefits from smart optimization technologies designed to keep your pages fast and responsive. To improve performance even further, try to upload lightweight, optimized images. You can compress your images using a tool like PicResize, or use ScaleEdges' built-in Image Optimization feature when uploading an image to your gallery.
SEO : Frequently Asked Questions
Should I use keywords in my product URLs?
Yes, clean, keyword-rich URLs improve both SEO and user experience. Keep URLs short, descriptive, and free of special characters. Example of an optimized link: scaleedges.com/p/seo-friendly-notion-templates
How does SEO impact my ScaleEdges store’s traffic?
SEO drives organic, long-term traffic by improving your store’s visibility in search engine results.
- Higher rankings lead to more clicks from users actively searching for your products.
- Organic traffic is cost-effective and sustainable compared to paid ads.